Heather
Harder
Welcome
to harder2000.com
Because
Washington is not a self-cleaning oven.
Content
Check:
The
rolling color bar through the candidate's name has got to go. Bad,
bad design. It makes us queasy and when we're queasy, we're irritable
and reviews go downhill. Animated American flags? No. No. No. We don't
want to imagine a stiff wind whistling through the site. It makes
us feel cold and when we're cold, we're irritable. And when we're
irritable...it doesn't bode well for enthusiastic reviews.
Those
(and other) design details behind us, we were actually pleased with
the content of Harder's site - this is a great resource for learning
about the political process and the uphill battle fought by every
independent candidate. If you needed any additional reasons to despise
the Democrats and Republicans, here you go.
More
importantly for DarkHorse2000 candidates, as Harder explains ballot
access and provides links to state's guidelines - meant to inform
her volunteers how to get her name on the ballot - she is giving away
free tips on how to set up, qualify and run your own campaign.
Ms.
Harders seem to be a smart cookie and it certainly shows in the depth
of her site's content.
Advice
to Harder's design team: Spell check. Proofread. Consider content
before uploading - it's a bit disconcerting to have a candidate say
they're willing to give up their sanity just to be president. Might
lose a potential vote or two on that sentence alone. On the other
hand, from what we've seen, it wouldn't be the first time. And do
keep plugging along, high school will be over before you know it.
Don't
Miss:
Your
chance to order Harder's book "Interdimensional Communication: The
Art & Science of Talking to Ghosts, Spirits, Angels & Other Dead People."
Because constituents are constituents, after all, and candidates shouldn't
limit their campaigns solely to the demographic of the corporal.
Navigation
Nags:
Too
many clicks to get to a topic. When we clicked on "Who is Heather
Harder" we had to click again on the same phrase to get to the information.
Same with the ballot access link. If we click on it, it means we want
to see it, don't make us click again.
Bonus
DarkHorse2000 Tip:
Get
a better handle on your public identity before you design your campaign.
In this site we see the candidate referred to as Dr. Harder, Heather
Harder, Harder and Heather all on the same page. It gives us the impression
that she can't decide whether she wants to be seen as an authority,
an average Joe or your very close friend. Pick an image and stick
with it.
